Users will soon have a new feature that permits them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the platform announced that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale release. This shift aligns with a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is often nonsensical or surreal.
Based on user feedback that many people enjoy content made with AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the ability to increase or decrease of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its network tagged as AI-generated. Collectively, more than 100 m pieces of content are submitted to the app daily, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the level of AI-generated videos they watch by using the content preference feature in the app and choosing AI-made media. Other topics that can already be modified under the setting cover current affairs, style, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige content makers to tag convincing artificially created content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.
In addition, the app will henceforth add an artificially created label to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This measure is designed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a $2 million educational fund for specialists and organizations to develop educational content about using AI responsibly. This program will support non-profit groups specializing in educating programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, amid controversy over proposals to make redundant numerous content moderators in the UK. TikTok is expected to cut a significant number of roles in its trust and safety team in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most harmful content ahead of it gets reviewed by people. The company announced a notable drop in disturbing and violent content handled by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
